Completion of our Harvard Business School Case Study on Google's Sales Innovation Labs

Innovation at Google Ads: The Sales Acceleration and Innovation Labs

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Harvard Business School has documented Google's Sales Innovation Lab's activities in the form of a HBS Case Study.

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After 4+ years of collaboration on this project, we're excited to share that this case study is now published online and ready to use for Academics, MBAs and Executive Education participants.

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Following a partnership Chris initiated with Harvard Business School following his Executive Education on Innovation in 2018, our Innovation lab's efforts got documented by Professor Linda Hill and Emily Tedards.
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Grateful to feature throughout this case study on several occasions, as an innovation advisor in the lab's pursuit of sourcing new bets and avenues for growth.

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Special thanks to: 

Case Protagonist: our fearless leader Ana Owczarzak, Head of The Sales Acceleration and Innovation Lab (SAIL) + Scaled Acquisitions Sr. Leadership

SAIL Business Leader and critical enabler to land this project: Jordan Haugan + management

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Link to the Case Study

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